Skip to Content
  • Spread the word

Legacy Giving

AWF Welcomes Rakuten Ban on Ivory Sales

Ivory burn pileJapanese internet retail giant Rakuten on July 6, 2017, announced that it was banning the sale of ivory on its site, with trading to be phased out over the next month.

The move, which came following mounting international criticism of the trade and sweeping public support for a policy change — whereby over 36,500 individuals sent letters to Rakuten's president urging the closure of the platform's ivory sales as part of an AWF demand reduction campaign.

AWF commends the e-commerce retailer for its commitment to protecting elephants, and celebrates this big win for conservation organizations fighting to combat illegal wildlife trade. Rakuten's new policy is also anticipated to have a significant impact on the market.

"If we do not stop the demand for ivory, we will witness the extinction of elephants in a few decades. The announcement by Rakuten is a good gesture to ending illegal wildlife trade and protecting these iconic species, and we urge other online ivory retailers to follow suit," said Kaddu Sebunya, African Wildlife Foundation President.

There has been a surging demand for ivory over the past ten years. The Great Elephant Census released in September 2016 revealed a 30 percent decline in Africa's savanna elephant population between 2007 and 2014. Poaching was identified as the predominant cause of this dramatic loss. Additionally, more than 20 tons of poached elephant ivory, prized as "white gold" in parts of Asia and China, as well as the United States, was seized globally in 2016.

Other Internet retailers like Google, Amazon.com, Alibaba, and eBay have also banned ivory sales on all their sites globally.

eBrochure Request Form

Please provide the following information to view the brochure.

A charitable bequest is one or two sentences in your will or living trust that leave to African Wildlife Foundation a specific item, an amount of money, a gift contingent upon certain events or a percentage of your estate.

an individual or organization designated to receive benefits or funds under a will or other contract, such as an insurance policy, trust or retirement plan

Bequest Language

"I, [name], of [city, state, ZIP], give, devise and bequeath to the African Wildlife Foundation [written amount or percentage of the estate or description of property] for its unrestricted use and purpose."

able to be changed or cancelled

A revocable living trust is set up during your lifetime and can be revoked at any time before death. They allow assets held in the trust to pass directly to beneficiaries without probate court proceedings and can also reduce federal estate taxes.

cannot be changed or cancelled

tax on gifts generally paid by the person making the gift rather than the recipient

the original value of an asset, such as stock, before its appreciation or depreciation

the growth in value of an asset like stock or real estate since the original purchase

the price a willing buyer and willing seller can agree on

The person receiving the gift annuity payments.

the part of an estate left after debts, taxes and specific bequests have been paid

a written and properly witnessed legal change to a will

the person named in a will to manage the estate, collect the property, pay any debt, and distribute property according to the will

A donor advised fund is an account that you set up but which is managed by a nonprofit organization. You contribute to the account, which grows tax-free. You can recommend how much (and how often) you want to distribute money from that fund to AWF or other charities. You cannot direct the gifts.

An endowed gift can create a new endowment or add to an existing endowment. The principal of the endowment is invested and a portion of the principal’s earnings are used each year to support our mission.

Tax on the growth in value of an asset—such as real estate or stock—since its original purchase.

Securities, real estate or any other property having a fair market value greater than its original purchase price.

Real estate can be a personal residence, vacation home, timeshare property, farm, commercial property or undeveloped land.

A charitable remainder trust provides you or other named individuals income each year for life or a period not exceeding 20 years from assets you give to the trust you create.

You give assets to a trust that pays our organization set payments for a number of years, which you choose. The longer the length of time, the better the potential tax savings to you. When the term is up, the remaining trust assets go to you, your family or other beneficiaries you select. This is an excellent way to transfer property to family members at a minimal cost.

You fund this type of trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. You can also make additional gifts; each one also qualifies for a tax deduction. The trust pays you, each year, a variable amount based on a fixed percentage of the fair market value of the trust assets. When the trust terminates, the remaining principal goes to AWF as a lump sum.

You fund this trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. Each year the trust pays you or another named individual the same dollar amount you choose at the start. When the trust terminates, the remaining principal goes to AWF as a lump sum.

A beneficiary designation clearly identifies how specific assets will be distributed after your death.

A charitable gift annuity involves a simple contract between you and AWF where you agree to make a gift to AWF and we, in return, agree to pay you (and someone else, if you choose) a fixed amount each year for the rest of your life.

Personal Estate Planning Kit Request Form

Please provide the following information to view the materials for planning your estate.